Everyone complaining about the Ice Bucket Challenge needs to chill out. This was a genius way to raise money and awareness and it has been hugely successful. They've brought in nearly ten times the amount of money as they did during the same time period last year.
As always, that just doesn't work for some people. They have to suck the fun out of everything. There has been a deluge of blogs, articles, and moronic tweets telling people to stop dumping ice on their heads and to start giving cash. Not everyone needs to be shamed into donating money if they don't want to or aren't able to. Just because someone tags you on Facebook doesn't mean that you have some kind of debt to pay.
You aren't the arbiter of what is good and right.
Uploading thousands of videos across the internet has brought ALS awareness to an all-time high. That was the goal. Mission accomplished. It's called the Ice Bucket Challenge, not the Stop Having Fun and Give Me Money Challenge.
Quit bitching and enjoy watching your friends do crazy stuff. When you get tired of them, stop viewing the videos. Easy. Sometimes it's OK to have fun.
This campaign was genius, important, and a success. Stop being douches.
Here is a video of The Tall One taking part.